Privacy policy
This policy explains what we do with personal data. Which parts apply to you depends on who you are — read section 2 first, because the answer differs for a business using Queue Join and for someone who joined a queue.
Last updated 21 October 2026
1. Who we are
Queue Join is provided by TRUSTED MEDIA LIMITED, a company registered in England and Wales (number 08153782) at 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom.
For anything in this policy, contact hello@queuejoin.com.
2. Which parts apply to you
If you joined a queue or made a booking at a business, that business decides what to collect and why. It is the data controller; we only handle your details on its instructions, as its processor. Sections 3 to 9 describe what we do with that data on its behalf, but to exercise your rights you should contact the business — or us, and we will pass it on promptly.
If you run a business that uses Queue Join, we are the controller for your own account details, and a processor for your customers’ details. Our obligations to you as a processor are in section 13 of our Terms and conditions.
If you are just visiting this website, section 10 on cookies is the relevant part.
3. What we collect
From people joining a queue or booking
- Name and mobile number — used to hold your place and tell you when it is your turn. In the United States and Canada a mobile number is optional and needed only if you choose text updates: you can join a waitlist by keeping the page open instead, or book using your email address.
- Email address, if the business asks for it, or if you choose to get your booking confirmation, reminders and changes by email instead of text messages.
- Party size, the service you selected and any notes you or staff add.
- Your visit history with that business: when you joined, when you were called, whether you were served, cancelled or did not arrive.
- Whether you agreed to marketing messages, the exact wording you were shown, and when — kept as the record of what you consented to.
- A record of each message sent to you: the channel, the address it went to, and whether it was delivered, opened or failed.
- If you enable browser notifications, the technical subscription your browser provides.
- Approximate location, only where a business requires on-site check-in and only at the moment you join. It is used to check you are nearby and is not stored.
- Your answers, if the business asks you about your visit afterwards in a survey.
From businesses using the service
- Your name and email address, from sign-up or from Google or Apple if you use single sign-on.
- Your business details: name, address, industry, website, locations and opening hours.
- Your role, permissions and which locations you can access.
- A log of administrative changes you make — who changed what, and when.
- Billing details are handled by Paddle. We receive a subscription status and a customer reference. We never see your card number.
Automatically
- Standard server logs from our hosting provider, including IP address and browser type, used for security and diagnosing faults.
- If you accept analytics cookies, Google Analytics records how you use the site — pages viewed, device and browser type, approximate location. We remove ticket, booking, invitation and record identifiers from page addresses before anything is sent. We do not use advertising trackers. See section 10.
4. Why we use it, and our lawful basis
| What for | Lawful basis |
|---|---|
| Holding your place in a queue and telling you when it is your turn | Performance of a contract with the business you are visiting, or its legitimate interest in running its queue |
| Sending booking confirmations, reminders and updates | Same as above |
| Sending marketing messages | Your consent, which you give explicitly and can withdraw at any time |
| Running accounts, support and security | Our legitimate interest in operating the service, and performance of our contract with the business |
| Billing and tax | Performance of a contract, and our legal obligations |
| Keeping records of consent and of messages sent | Our and the business’s legal obligation to demonstrate compliance |
| Preventing abuse and meeting mobile carrier rules | Our legitimate interest, and legal obligations to carriers and regulators |
| Understanding how the website is used (Google Analytics) | Your consent, given in the cookie banner and withdrawable at any time |
5. Messages, and how to stop them
There are two kinds of message, and they work differently.
Messages about your visit — that it is your turn, that your booking is confirmed — are the service you asked for by joining. They are not marketing. In the United States and Canada, they are only sent by text message if you agree, as the next paragraph explains.
In the United States and Canada, we only send text messages, including updates about your visit or booking, if you tick the optional SMS consent box beside your number on the join or booking form, or agree when a member of staff takes your number at the counter. The box is never pre-ticked and is not required to join a queue or make a booking. Without it, you can keep the page open for live updates, or get your booking confirmation and reminders by email. The messages are only about the visits and bookings you make. Message and data rates may apply. Reply STOP to cancel and HELP for help.
You give your number either by typing it into the business’s join or booking form yourself, or by handing it to a member of their staff in person, having been told you will get a message or a call when it is your turn. In the United States and Canada, a number given to staff is only texted if you agree after they read you what you will receive and they tick a box recording that; otherwise you are added without your number, or with your email address for a booking. Nobody adds your number without you knowing, and we do not accept purchased, rented or scraped lists. There is more detail, including the exact wording used, on our SMS opt-in policy.
Marketing messages are only ever sent if you ticked a separate marketing box saying so. It is not the SMS consent box for visit and booking updates described above: ticking one does not tick the other, and each can be left unticked on its own. The marketing box is never pre-ticked, and joining a queue or making a booking never requires it.
In the United States and Canada, marketing messages, including text messages, are sent on the same basis. If you are in the United States, ticking the marketing box is your express written consent to receive recurring automated marketing text messages from the business named beside it, at the number you gave; consent is not a condition of any purchase. If you are in Canada, it is your express consent under Canada’s anti-spam legislation (CASL). Every marketing message identifies the business sending it and tells you how to unsubscribe.
You can stop everything at any time by replying STOP to any text message. That takes effect immediately and across every channel, not just the one you replied on. Reply HELP for help. Every marketing email and message also contains a link to a page where you can change your preferences without contacting anyone.
Message and data rates may apply depending on your mobile plan. Message frequency depends on your own visits and bookings.
7. International transfers
Some providers above process data outside the UK and EEA, chiefly in the United States. Where that happens, transfers rely on the UK International Data Transfer Addendum, the EU Standard Contractual Clauses, or an adequacy decision, together with additional safeguards where appropriate.
Email is deliberately processed in the European Union, and realtime updates in the UK or EU.
8. How long we keep it
Because businesses control their customers’ data, they largely decide how long it is kept. In practice:
- Visit and booking records are kept while the business’s account is open, because they are its operating history and its analytics.
- Consent records are kept for as long as the consent is relied on, and afterwards for as long as the business may need to evidence it.
- Message delivery records are kept as the record of what was sent and whether it arrived.
- When a business erases a customer at that customer’s request, the name, mobile number, email address, notes, consent records, message addresses and anything they wrote in a survey are removed immediately. The anonymous fact that a visit happened remains, so the business’s counts and accounts stay correct — it no longer identifies anyone.
- When a business closes its account, we delete its data within 90 days.
We do not currently apply automatic time-based deletion to operational logs beyond the above. If that changes, we will update this policy before it takes effect.
9. Your rights
Under UK and EU data protection law you have the right to access your data, to have it corrected or erased, to restrict or object to its processing, to data portability, and to withdraw consent at any time.
If you joined a queue, ask the business you visited — it holds the relationship and can export or erase your record itself, using tools we provide for exactly this. If you cannot reach it, contact us and we will help.
If you run a business using the service, contact us directly.
We respond within one month. There is no charge unless a request is manifestly unfounded or excessive.
You can complain to the Information Commissioner’s Office at ico.org.uk, to your local supervisory authority in the EEA, or, in Canada, to the Office of the Privacy Commissioner of Canada. We would rather you came to us first.
11. How we protect it
- Data is encrypted in transit. Sign-in is by emailed magic link or single sign-on — we never store a password.
- Each business’s data is separated, and every request is checked against the account making it.
- Staff access is limited by role, and can be restricted to particular locations.
- Administrative changes are recorded in an audit log showing who did what and when.
- Unsubscribe and consent links are signed, so they cannot be guessed or altered.
- We keep the number of providers with access to a minimum, and each is listed in section 6.
No system is perfectly secure. If a breach affects personal data we hold, we will notify the affected business without undue delay, and the ICO where the law requires it.
12. Children
The service is not directed at children and we do not knowingly collect data from anyone under 13. A child may join a queue with a parent, in which case the parent’s details are normally the ones given. If you believe we hold a child’s data without appropriate consent, tell us and we will remove it.
13. Changes to this policy
We will update this policy when what we do changes. Material changes affecting businesses using the service are notified by email at least 30 days beforehand. The date at the top always shows the current version.