Notifications
Tell customers the moment it's their turn
WhatsApp is where your customers already are, so it's the first channel we try — with automatic SMS fallback if WhatsApp isn't available, browser push for anyone with the tab open, and an optional automated voice call for the moment that really matters.

3
notification channels tried in order before a message ever fails silently
WhatsApp, then SMS, then push — never just one shot.
£0
cost to the customer for every WhatsApp or SMS alert they receive
It's billed to your account, not theirs.
1
optional automated voice call for the moment that really matters
For noisy shop floors and customers who've wandered further than expected.
3
fallback channels behind every notification
How it works
WhatsApp first
The moment a customer joins, they get a WhatsApp message confirming their place — no cost to them, and it's the channel people actually read.
SMS fallback, automatically
If a number isn't reachable on WhatsApp, we fall back to SMS without you having to do anything — no message ever silently fails to send.
Live position updates
Customers who leave the tab open watch their position count down in real time over a live connection, no refreshing required.
Optional voice call
For the "you're up next" moment, an automated call can announce their position and where to go — useful for noisy environments or customers who've stepped further away.
Why it matters
Cheaper than SMS-only
WhatsApp messages cost a fraction of SMS, and most of your customers already have it installed.
Never a silent failure
The fallback chain means a message always gets through on some channel, even if a customer's WhatsApp number bounces.
Customers can leave and come back
No need to stand in the shop — customers get on with their day and are told exactly when to return.
A fallback chain that never gives up
Every notification tries WhatsApp first, because that's where most customers already are and it costs a fraction of SMS. If a number isn't reachable on WhatsApp, we fall back to SMS automatically — no manual retry, no missed alert, no customer left wondering why they never heard back.
- WhatsApp attempted first on every send
- Automatic SMS fallback if WhatsApp delivery fails
- Delivery status logged per message in the notifications log

The moment that really matters, on voice
For the "you're up next" notification, an optional automated call — powered by Twilio Programmable Voice — can read out a customer's position and where to go. It's a text-to-speech call, not a live agent, and reuses the same phone number already captured for SMS.
- Text-to-speech call for the final "you're up" moment
- No live agent — fully automated, no extra headcount
- Opt-in per organisation as a paid add-on
What our customers say
“WhatsApp lands in a way texts stopped landing years ago. People actually see it and come straight back.”
Priya Nair
Owner, Hair studio
“We had one customer whose number couldn't take WhatsApp. It just went to SMS without anyone noticing — that's exactly what we wanted.”
Marcus Webb
Operations manager, Multi-site pharmacy group
“The voice call add-on is perfect for our car park pickup point — nobody's looking at their phone out there.”
Diane Foster
General manager, Garden centre